Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news.
Today, we're inundated with email marketing, and yes, some of it still feels spammy, but there's no denying the impact a well-crafted message can have on your customers—not to mention CRM and lead nurturing.
When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so.